The Case of Green Hospitality | Food and Beverage Marketing Advisory

 

Access and more efficient resource utilisation should not compromise our quality of life. With the world’s population growing exponentially, there is a growing need to use resources judiciously. The hotel, tourism, and travel industries collectively contribute to issues such as water shortages, waste disposal, waste production, and pollution. Restaurants, bars, and eateries play a pivotal role in addressing the causes of depletion and ensuring they function harmoniously with the environment. Moreover, recent trends also indicate that the luxury segment within the sector often neglects the very essence of sustainability. In the pursuit of meeting extravagant needs while conforming to the system, there is an upsurge in the wasteful use of food, materials, and related resources in a world grappling with scarcity and environmental degradation.

 

Industries that operate sustainably encompass food and beverage, tourism, agriculture, transportation, construction, manufacturing, energy, natural resources, and chemicals. The food and beverage and tourism sectors fall under the broad umbrella of hospitality and should be obligated to align with the Sustainable Development Goals (SDGs) or Global Goals outlined by the United Nations. According to the UN, these goals “are a call to action to end poverty and inequality, protect the planet, and ensure that all people enjoy health, justice, and prosperity. It is critical that no one is left behind.”

 

Implementing incremental changes on a smaller scale is crucial for steering the course of the hospitality industry towards a more sustainable future. It is imperative to take measured steps that focus on providing the right training to individuals within the workforce, thereby fostering greater awareness among stakeholders. Over time, the growing need for resources becomes evident as we confront the ongoing struggle between human activity and the natural environment. In the face of rising environmental concerns and the increasing demand for consumer goods, it is essential for the industry to maintain unwavering commitment to sustainability. By taking small yet significant steps, we are paving the way for a healthier and more environmentally friendly landscape. As we continue to make these improvements and raise awareness, we can collectively contribute to a more positive and sustainable future for both the hospitality industry and our planet.

 

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