A New High for the Indian Whiskies & Spirits Industry
A few years b ack, if you were offered an Indian whisky, at anyone`s residence, you may have felt offended, since the basic standard was a single malt or a premium blended whisky. Over the years things have changed quite interestingly & today Indian whiskies are not just being sought after but also being served with pride. Lot of new Brands have entered the mainstream Indian whisky market post the launch of the “First” global Indian whisky, Amrut in Glasgow in 2004.The response to Indian Single Malts has been very encouraging and the acceptance level by consumers across the world has been great. Specially the malt connoisseurs, who are willing to experiment and try out the new world single malts. “ This augurs well not only for Indian Single Malts but also all new world whiskies. The world has taken notice of what is happening in the whisky world outside of Scotland and keen to support great quality malts that are being produced. The standard Indian Wh...