The Spirits Industry
The Spirits Industry, globally, has seen a few significant changes over the last few months. Corporate, Customers & Consumers have all re-written their scripts. At “Spirits & Rituals”, we studied the areas that impacted the industry, discussed with opinion leaders & even connected with consumers to understand what`s next for our favourite Spirits ! E commerce & Technology – China remains by far the biggest online market for alcoholic drinks, with a turnover of over three times the size of the next largest markets, France and the US, as shown by the IWSR’s study of ten key ecommerce markets in the IWSR Global Ecommerce Strategic Study.2020 will likely see brand owners continue to integrate the online channel into their route to market strategies. Amazon’s launch of its own-label Tovess gin in the latter half of 2019 signals the marketplace’s ambitions in the premium spirits space, and bran...