Rise of Bourbon Whiskey in India
The rise of Bourbon whiskey in India marks a significant shift in the country's evolving taste for premium spirits. Once dominated by traditional choices like Scotch and Indian-made foreign liquor, the market now embraces the rich, caramel notes of Bourbon. Indian brands are crafting their own versions, blending local ingredients with classic techniques, catering to a growing demand among younger, affluent consumers. This trend reflects India's expanding palate for diverse and sophisticated alcoholic beverages, making Bourbon a notable contender in the dynamic Indian spirits landscape. As popularity surges, Bourbon whiskey is becoming a prominent fixture in India's vibrant nightlife and social scenes. Bourbon whiskey is gaining traction in India, shifting the country's preference from traditional Scotch and local spirits. Indian brands are now producing their own Bourbon, using local ingredients and classic techniques to cater to an increasingly sophisticated c...