From Classic to Cutting-Edge: How India’s Cocktail Scene is Evolving
Q1. Is it true that cocktails are
getting bolder in India and people now want things beyond classic cocktails? Also, is this a new trend, or has it been prevalent for a
long time in the country?
Sandeep: Cocktails are getting increasingly bolder in India as
Indian bartenders and mixologists embrace global cocktails, their techniques
and ingredients and marry them with Indian flavours. While classic cocktails
are still very popular, there is a significant level of experimentation
reshaping the cocktail scene in India.
This trend of innovative cocktails is relatively new and has
gained momentum in the last five years. Majorly because of the young generation
of bartenders and mixologists who are redefining the craft by creating
concoctions with homegrown mixtures and ingredients. Driven by the desire to
stand out, they are pushing the boundaries of India’s Cocktails
Promo culture.
Q2. India is a whisky-drinking
nation. Are they open to experimenting with whisky too in the form of quirky
cocktails? What is your observation?
Sandeep: India is a whisky drinking nation, we are the world’s
largest whisky consuming nation but at the same time, a growing trend of
lighter spirits like cocktails is also being observed. In fact, classics like
the Manhattan and Old Fashioned, which feature a reasonable base of whisky, is
a popular drink amongst Indian drinkers.
While whisky is less commonly used as a base for cocktails
compared to other spirits, it still holds its ground. Indian whisky drinkers
enjoy whisky based cocktails usually in the afternoons, evenings or sometimes
as a weekend drink.
Q3. What are the most unique
ingredients you have seen being added to whisky cocktails?
Sandeep: It’s interesting to see how mixologists are crafting unique
recipes with unconventional ingredients. One such example is coffee, which is
emerging as an interesting and unique addition to the cocktail recipe.
Indian native chilies, not the bird eye which is extremely
strong but the milder ones are adding depth to the flavors. Foraging in the
forest for new kinds of roots and herbs is also becoming an exciting trend.
Additionally, use of salts with different texture and taste is also adding a
touch of craftsmanship to the overall recipes.
Q4. How do you view the future of
the cocktail scene in India?
Sandeep: The response to cocktails in India has been extremely
positive and receptive. The future of cocktails in India looks very bright. As
global brands make their way to the Indian market, new categories of spirits
like tequila are gaining popularity while Indian spirits like Mahua are also
making their mark.
Young Indian bartenders are learning global techniques and
marrying them with Indian ingredients, bringing a fresh perspective to the Mixology Cocktails
scene. Global cocktailers, bar takeovers with international mixologists are
also proving to be invaluable learning experiences for Indian bartenders. With
young and exciting individuals taking up bartending as a profession, the future
of cocktails in India is extremely positive and bright.
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