From Distillery to Ownership: A Guide to Private Cask Whisky Programs in India
India's whisky culture is now in a new phase. It's not just about the bottle on the shelf anymore; a new crop of connoisseurs, collectors, and investors are paying attention up-stream — to the cask. In Scotland and Ireland, owning private cask whisky was once an obscure activity, but now it has gained traction in India, and Spirits and Rituals is leading the way to take brands, distilleries and individual buyers through this new frontier. Private Cask Whisky explained. Private cask whisky is the buying of individual casks of maturing whisky, in place of the finished product, directly from a distillery. The buyer receives his or her own particular cask and rights to the way it is bottled, labelled and ultimately placed on the market or consumed by the buyer. This is a model that bottled whisky can't match, as it gives full creative control and commercial control. Owners have options on how long to mature, how much to finish, type of bottle, and what kind of story to...