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  whisky promoter in india , the amber nectar, continues to dominate the palate in India. It is the preferred pout and the most enjoyed Spirit in the country. As elsewhere, even though Gin is gaining a lot of attention, but Whisky continues to be on top of the game. The last 18 months have been dominated by Covid situation, impacting all F&B in India, including spirits. The Covid situation now seems in control; across the country except states of Maharashtra ( Mumbai ) & Kerala, where the numbers are still a challenge.New Delhi & NCR is well paced with Positivity ratio being less than 1 %. Vaccination rates have come down, but numbers are still high across most states.Hills Stations and Tourism spots are witnessing massive crowds thus endangering the covid climate once again.Medical Community & the Govt are preparing for the impending third wave, which is being predicted either in Oct or even Dec.Growth in Real Estate industry on premium h...

Mindful Indulgence – since the concept of premium is still on the rise and customers always want to experience higher quality they have started to indulge in smaller quantity but the highest quality of premium goods. This includes full sugar beverages and Juices, they understand that these may have higher calorie counts but due to the infrequent nature of this consumption and the premium quality of the ingredients, they are assured that these beverages are not harmful but an unique experience and a true indulgence while also keeping their true goal of becoming ultimately healthier still intact.   E-Commerce – Over the last two years there has been a massive rise in online orders for spirits and related products and services, regular patrons were seen ordering spirits to their homes whereas the slightly more adventurous among us veered into subscription boxes, tasting boxes and mine of the month clubs. Although the bars and restaurants may have started to open back up now, the...

  Scotch single malt whisky gets its unique taste from a multitude of production and maturation factors- cask maturation being one of them. The cask maturation of whisky is one of the most influential processes that define the taste of whisky. While the length of time the whisky matures is important, the type of the cask however is crucial. The wood of the cask adds the different complex flavours to the distillery character that is already in the new made spirit. Different casks offer different flavours. The wood used in a cask is an important factor that determines the whisky. American white oak grows in the east of the United States of America and a few parts of Canada. The tree grows rather fast for an oak tree and is therefore a bit less expensive than the European counterpart. Its wood is very dense ( 770 kg/m³) and contains a lot of monogalloyl glocose. This is later transferred into the typical Bourbon vanilla taste. The European oak grows all over the European conti...

While, the future of Indian whiskies is exceptionally good, the new distillers should not misuse the faith & admiration for Indian Single Malts by compromising on quality and thereby compromising the category. It is the industry`s collective responsibility to ensure that they give their best to consumers and the category in itself will flourish. New offerings across segments which would redefine the product landscape are also being launched. While Scotland has over 100 distilleries why not India? It is great to aspire to produce quality Indian whiskies, as long as the standards and maintained and people’s faith is preserved, the Indian whisky Industry is in for a great. Indian Single Malts producers should unite and be governed by regulatory bodies just like FSSAI, an independent body which can set the rules that ensure quality is maintained. Like the scotch association. We should have something similar in India. By volume, regular and prestige segment whiskies are preferr...

  For over a century, Whisky has been the favourite Spirit of India . Indians have been enjoying Whisky and have treated it like its own native Spirit. Though, most Whisky consumed in India is Indian whisky, but the desire and aspiration for imported alcohol or more importantly Scotch Whisky has always been high.  In fact legend has it that more JW Black Label was consumed in India, then produced in Scotland. Even though Whisky is lead spirit in India, the acceptance for Indian whisky, was not very high. When I entered the World of Whisky, back in 2003, Indian whisky was not even considered as whisky, but more as Rum, since the primary base was primarily molasses. All these years (post-independence) the focus has been on the economy and the mid-segment section of the market and distilleries have produced whiskies that appeal to the masses. Things changed over the years, with higher percentage grain being used, better quality of the liquid, packaging & above all som...