India Cuts Bourbon Tariffs: A win for American whiskey
As a significant step towards enhancing the trade relationship between the largest two democracies of the world i.e. India and the USA, the government of India has slashed import taxes on Bourbon whiskey from 150% to 100%. The move, following talks between India and USA, is a significant change from India’s treatment of American spirits. This change may be designed to persuade U.S. distillers, but the bigger question is: How much with Bourbon whiskey benefit, in a market in which Scotch is entrenched? India’s Whisky Preferences: Scotch, Irish, Japanese and possibly Bourbon. India has been among the world’s largest consumers of whisky, mainly Scotch. The premium whisky market is owned by Johnnie Walker, Chivas Regal and Glenlivet. Scotch is favored here because of historic trading links with the UK and because of the luxury it has assumed as a drink. Irish whiskey, with brands like Jameson, has become increasingly popular for its smooth, drinkable taste, which is favoured by y...