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The Future for Indian Whisky

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While, the future of Indian whiskies is exceptionally good, the new distillers should not misuse the faith & admiration for Indian Single Malts by compromising on quality and thereby compromising the category. It is the industry`s collective responsibility to ensure that they give their best to consumers and the category in itself will flourish. New offerings across segments which would redefine the product landscape are also being launched. While Scotland has over 100 distilleries why not India? It is great to aspire to produce quality Indian whiskies, as long as the standards and maintained and people’s faith is preserved, the Indian whisky Industry is in for a great. Indian Single Malts producers should unite and be governed by regulatory bodies just like FSSAI, an independent body which can set the rules that ensure quality is maintained. Like the scotch association. We should have something similar in India. By volume, regular and prestige segment whiskies are preferr...

The Rise & Rise of Indian Whisky

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  For over a century, Whisky has been the favourite Spirit of India . Indians have been enjoying Whisky and have treated it like its own native Spirit. Though, most Whisky consumed in India is Indian whisky, but the desire and aspiration for imported alcohol or more importantly Scotch Whisky has always been high.  In fact legend has it that more JW Black Label was consumed in India, then produced in Scotland. Even though Whisky is lead spirit in India, the acceptance for Indian whisky, was not very high. When I entered the World of Whisky, back in 2003, Indian whisky was not even considered as whisky, but more as Rum, since the primary base was primarily molasses. All these years (post-independence) the focus has been on the economy and the mid-segment section of the market and distilleries have produced whiskies that appeal to the masses. Things changed over the years, with higher percentage grain being used, better quality of the liquid, packaging & above all som...