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  In the near future, Rum will lead the way with Cocktails. There will be an upward movement in not just the consumption of Rum but also rum based cocktails. Consumers will select their Rum before deciding on the cocktail. Dark rum will lead the way for premiumization whilst rum will also come with different finishes and flavors. Gin will continue to be a hot favourite with different flavours. Whisky, specially Bourbon & Irish whiskey will lead the way for Whisky cocktails . Tequila will go beyond North America to emerge as a premium choice in Cocktails. Consumers are looking at complete transparency in their purchases, from information on the labels to the freshness of the ingredients, the age of the spirits and even factors including animal welfare and fair trade practices of the brand. Over 70% of consumers have confirmed that they will not buy from brands that will not be transparent in their product information. C...

  Cocktail – A world seeped in history & old world charm, “decorative” drinks and a word often used as a generic for a Drinks party ! We all enjoy making cocktails, mixing them & adding our personal touch to it. As such, there are as many versions of any popular cocktail, as many people making it ! For a long while,  Cocktails were made primarily with white spirits and exotic garnishes, though over the last few years, Cocktails have evolved almost as a craft. Consumers also want to demonstrate their knowledge of brands, new trends and enjoy sharing stories with fellow consumers and friends. The global cocktail scene, has evolved off late & it will impact the bar and the beverage scene, not just in 2020 but even for the better part of 2021. Unique food & Cocktail experiences, nutrition based additives, exploring the story b...