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Whisky and Corks

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  The relationship of whisky and corks continues to be questioned and very few people know of its significance and how science works. While some enthusiasts remain baffled regarding whisky being corked and later leading to smelling and tasting cork taint in a high alcohol spirit like whisky, some openly support it for their trust in its tolerance. It is essential for whisky brand ambassadors to know their product, what they are promoting and what the science behind it is. Cork taint in whisky is a very misunderstood area while on the other hand, cork taint in wine is not questioned at all. Cork taint is the by-product of a bug commonly referred to as TCA – 2,4,6 Trichloroanisole and is a result of airborne natural fungi coming into contact with chlorinated phenolic compounds. Cork taints have come up to be known as deteriorated cork but they really just become contaminated through other materials that the liquid comes in contact with during transportation, production or packagin...
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From Classic to Cutting-Edge: How India’s Cocktail Scene is Evolving

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Q1. ⁠ Is it true that cocktails are getting bolder in India and people now want things beyond classic cocktails?   Also, is this a new trend, or has it been prevalent for a long time in the country?  Sandeep:  Cocktails are getting increasingly bolder in India as Indian bartenders and mixologists embrace global cocktails, their techniques and ingredients and marry them with Indian flavours. While classic cocktails are still very popular, there is a significant level of experimentation reshaping the cocktail scene in India. This trend of innovative cocktails is relatively new and has gained momentum in the last five years. Majorly because of the young generation of bartenders and mixologists who are redefining the craft by creating concoctions with homegrown mixtures and ingredients. Driven by the desire to stand out, they are pushing the boundaries of India’s Cocktails Promo culture.   Q2. ⁠ India is a whisky-drinking nation. Are they open to experimenting w...
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Spirits Training and Formal Spirits Training

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  Spiritual traditions across the world emphasize the importance of connecting with spirits—whether ancestors, deities, or nature entities . Spirits training involves learning to perceive, communicate, and work with these unseen forces, while formal spirits training follows structured, often initiatory systems for safe and effective practice. Understanding Spirits Training Spirits training can be either informal or formal. Informal training often arises through personal exploration, ancestral traditions, or intuitive practices like meditation and dreamwork. Many individuals begin by sensing spirits, receiving messages, or feeling drawn to certain energies without formal instruction. Formal spirits training, however, follows established traditions with set rituals, ethical guidelines, and mentorship. Examples include: Shamanic Initiation  – In many indigenous cultures, shamans undergo rigorous training, including spirit journeys, healing practices, and ...
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Favorite Curated Cuisine or food pairing

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  Food is more than just sustenance—it’s a reflection of culture, history, and tradition. At  Spiritsandrituals , we explore the intricate relationship between  cuisine and culture , the art of  food pairing , and the elegance of  curated culinary experiences . Join us on a flavorful journey where every dish tells a story. The Connection Between Cuisine & Culture Every culture has its own unique culinary identity, shaped by geography, history, and tradition. From the spicy curries of India to the delicate sushi of Japan, food is a gateway to understanding a society’s values and heritage. India : A land of spices, where dishes like biryani and butter chicken carry centuries of Mughal influence. Italy : Where simplicity meets perfection in pasta, risotto, and wood-fired pizzas. Mexico : A fiesta of flavors with tacos, mole, and tamales celebrating indigenous and Spanish fusion. Understanding the cultural significanc...
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Amrut Expedition: India’s Oldest & Rarest Single Malt Whisky Unveiled in a Historic Release

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  Amrut has unveiled India’s Oldest & Rarest Single Malt , marking a historic milestone for the country’s alco-bev industry. This extraordinary expression has undergone an unprecedented 15-year maturation period, spending eight years in a Sherry cask before transitioning to an ex-Bourbon cask for an additional seven years. With only 75 bottles crafted, this release is a testament to Amrut’s pursuit of perfection and a significant moment in India’s whisky heritage. The Expedition’s packaging exudes grandeur, resembling a royal heirloom with a design that seamlessly merges metal and wood. Each handcrafted box houses individually engraved and numbered bottles, making each unit a unique collector’s piece. The bottle features a distinctive diamond-cut design with intricate gold engravings and a regal silver peg measure crafted by a skilled Bangalore silversmith. Authenticity is ensured through an NFC tag and a bespoke authentication card embedded in every bottle, narrating the sto...
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Unveiled Arthaus Whisky and Zoya Gin

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  Spiritual Luxury Living Unveiled “Arthaus Whisky” & “Zoya Gin” over an exclusive evening at Taj Mahal Lucknow with all the top General Managers of the city. As the marketing consultant partner, it was an honor to introduce these exceptional spirits in an intimate setting, celebrating craftsmanship and elegance. Spiritual Luxury Living Unveiled “Arthaus Whisky” & “ Zoya Gin ” over an exclusive evening at Taj Mahal Lucknow with all the top General Managers of the city. As the marketing consultant partner, it was an honor to introduce these exceptional spirits in an intimate setting, celebrating craftsmanship and elegance. “ABD Maestro,” a visionary venture by Allied Blenders and Distillers Ltd. (ABD) in collaboration with Bollywood icon Ranveer Singh—Redefining luxury in the world of fine spirits. Arthaus Whisky—A meticulously blended Malt Scotch Whisky, crafted for the true whisky connoisseur. Zoya Gin—A small-batch, premium gin distilled with precision and artistry...
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India Cuts Bourbon Tariffs: A win for American whiskey

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  As a significant step towards enhancing the trade relationship between the largest two democracies of the world i.e. India and the USA, the government of India has slashed import taxes on Bourbon whiskey from 150% to 100%. The move, following talks between India and USA, is a significant change from India’s treatment of American spirits. This change may be designed to persuade U.S. distillers, but the bigger question is: How much with Bourbon whiskey benefit, in a market in which Scotch is entrenched? India’s Whisky Preferences: Scotch, Irish, Japanese and possibly Bourbon. India has been among the world’s largest consumers of whisky, mainly Scotch. The premium whisky market is owned by Johnnie Walker, Chivas Regal and Glenlivet. Scotch is favored here because of historic trading links with the UK and because of the luxury it has assumed as a drink. Irish whiskey, with brands like Jameson, has become increasingly popular for its smooth, drinkable taste, which is favoured by y...
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